How to Select MLM BOOK

Yoli Founder Daren Falter’s book forward “How to Select BOOK … Forward By Len Clements”

Book Review: Daren Falter’s How to Select a Network
Marketing Company
By Len Clements
I read the first edition of Daren’s book How to Select a Network Marketing Company back in 1998—and I wasn’t impressed. Oh, I was impressed with Daren, and I still am. I’m a fan of anyone who adores statistical analysis and pragmatically researching MLM and its companies as much as he does. Unfortunately, that’s a very short list. This business needs more Daren Falters.
But back to 1998.
The first thing that struck me as blatant hyperbole, which Daren is otherwise loathe to practice, was the first line of the fourth paragraph of the Foreword, back then written by Daren himself. He had the audacity to exclaim that, by reading his book, you would learn how to “pick a winning network marketing company every time.” The theme is original and, I thought back then, optimistic at best, delusional at worst. But now it’s 2009. Daren’s been in the biz almost two decades now—and he’s picked a winning network marketing company every time!
That same paragraph went on to promise the reader they’d learn how to evaluate and select a network marketing company based on “facts, not hype.” This was around the time I was conducting my “Facts & Myths of Network Marketing” seminars and running my “Anti-Hype” ads throughout the MLM media. How could I not at least admire and respect his intentions? After all, this is an industry where, as unfortunate and cynical as this may be to admit, we often put ourselves at a marketing disadvantage by telling the truth. In offering an honest, realistic presentation of our products and opportunity, it becomes increasingly difficult to remain competitive with promoters who indulge in hype and propaganda. We can’t simply ignore these competitors who use this unfair advantage to sway the masses; we have to fight back! We have to expose them. Like revealing how a magic trick works, we have to reveal the illusion and thus eliminate its power to persuade. That’s why the majority don’t like guys like Daren. What he does takes guts.
But what really stuck in my craw back in ’98 was Daren’s “Top MLM Companies” list, based on his “objective” analysis. This was the first time that Daren listed them in descending order of preference (they’re usually alphabetical). And lo and behold, the company he was a distributor for was first on the list! What a surprise. But Daren’s credibility loss was short-lived. Not long after, by popular demand, I rated all the best companies in the industry and published my own Top Ten list on my Web site. And lo and behold, the company I was a distributor for was number one on the list. I was also challenged for not being objective and displaying bias in choosing the order of my picks. I would always respond, quite sincerely and confidently, that I wasn’t rating my company highly because I was in it; I was in it because I rated it so highly. After all, I would rhetorically ask my challengers, doesn’t it make sense that I would join the company I thought was the best one?
Hmmm.
Okay, but then there was the issue of due diligence. I spent years of genuine full- time research on this business, and had surveys of over 5,000 distributors (over 7,000 now), a meta-analysis of many other industry surveys, interviews with dozens of MLM company CEOs and thousands of prospects, thorough reviews of hundreds of companies and pay plans, and years of practical experience to back up my findings. Surely no one else had done that, or was even capable of it (or so I arrogantly thought at the time). So, after finishing Daren’s book, my ego and I were faced with the possibility that perhaps Daren’s statistics, analysis, theories, conclusions, and company ratings were almost identical to mine, due to a series of literally hundreds of amazingly accurate wild guesses.
Or maybe he actually knows what he’s talking about.
Len Clements
Author of Inside Network Marketing
Founder & CEO, MarketWave, Inc.

About the Author
Daren C. Falter is the author of the network marketing industry-wide best seller How to Select a Network Marketing Company. Daren has been a consultant to the network marketing industry for over 12 years and a student and participant for over 20 years. Daren has built downline organizations into the tens of thousands of distributors with several different companies. Daren is a popular convention speaker and trainer. You can visit Daren online at his blog at  www.networkmarketingreview.com. You can also order Daren’s best-selling MLM book at www.networkmarketingbook.com.
Daren recently launched a new network marketing company, Yoli, Inc., near Salt Lake City, Utah. Daren and his four partners are excited to introduced the Better Body System. For more information about Yoli, visit Yoli at Yoli Better Body Australia
Copyright ©2009 DC Falter Marketing, Inc. ALL RIGHTS RESERVED
ATTENTION: Breaking News!
Daren Falter will be launching a new company called Yoli. We will be introducing an incredible new nutritional formula in the form of a delicious functional beverage using Mikel Anderson’s patented Blast Cap Technology. The founders of Yoli are Robby Fender, Daren Falter, Rick Eisele, Corey Citron, and Michael Prichard. To find out more about Yoli Better Body System click  go2.goyoli.com
Peter Kroesche is one of the  few “hand selected” International DISTRIBUTORS that are helping to launch this new company … and you can join him and one of the fastest growing teams in all of Yoli at the very beginning of this great network marketing adventure!
With a background in Administration and Tertiary educated in Finance and Management, Peter is proud to be working with a dedicated team of multilingual seasoned professionals.     
QUESTIONS ABOUT YOLI?  Email   peterkroesche@yahoo.com.au
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